What's happening with JMIA

Feature Story

We talked about JMIA a few weeks ago about a bullish flag they were breaking out of and just as a reminder, here is the chart we examined below. You can see JMIA just breaking up past the resistance and starting to consolidate above that line, now making it a support line. But what’s happened since?

To start, first we have to acknowledge that today (8/7/25) JMIA reported earnings before market open and boy did the market like what they heard. JMIA popped off about 36% from closing yesterday. As of the time writing this article, JMIA is still up about 23%. Now take a look at the chart below.

Here you can see what’s happened since the last article. Unfortunately the breakout from the bullish flag did not last long, but on a good note, JMIA only went a sideways from there and didn’t break down when it failed to go up. Yesterday, JMIA closed at $4.58 and today it opened at $6.25. Pretty nice way to wake up.

I added two lines to this chart. One will be the acting resistance line moving forward and the other the new support. Starting with the resistance line, I added it at $6 because this was the last high JMIA saw after it fell back in August of last year. The new support line will be around the $5.40 range. Being a low cap stock, I suspect that there will be some volatility for the rest of today, tomorrow, and possible next week to see where the price settles and a new pattern begins. To back my reasoning for this, today’s volume was 17.09M at the time of writing this article. The average volume…. 4.27M.

A Final Note

Obviously we love nothing more than low cap companies making big moves and become more legit. There’s big money to be made. If you weren’t already in on this move my recommendation would be to probably sit on the sideline and see where the price lands. Remember, the reason the market is so red today is because the Trump Administration’s new tariff’s went into effect this morning at midnight. The market needs to settle and JMIA needs to settle. Also, be sure to do your research to see why JMIA did so well and make sure they are someone you could see supporting long term. Good Luck and congrats to those of you who may have taken a position on JMIA from the last article!

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