What is up with RBLX?

Feature Story

A lot of the young folks know what Roblox is and have probably played it. Millennials might be a little old for it but a good chunk know what it is or have even tried it. The stock went public in 2021 and had a good push to $141.60 before the stock came back down to earth and traded between $25 and $50 for the next three years. Take a look at the daily chart below and that shows pretty well how RBLX has gone full circle.

The part I want to pay close attention to is what RBLX has done this past year. Look at the chart below. This is the daily chart. How many stocks can you find that has such a consistent move upwards after it starts going. From April until just this past week, RBLX has just had some really nice growth.

These charts don’t even need any lines to prove a point, however I will get to one. From the start of the movement upwards to closing on Friday (8/10/25) RBLX has gone up 155% in just 85 trading days. That’s a beautiful move for any portfolio. So where is the problem?

The issue a lot of people have with Roblox is that the company is having a hard time becoming profitable. For years the big issue was that majority of their “clients” are kids who rely on their parents to pay for the game. Then as they get older, they stop playing.

The good thing about RBLX and why it went up so much this year is that the company reported that the age of their users has increased, proving that the subscriptions and users may become more steady and last longer. Roblox also has the benefit of being a VR game. You can play it on your phone, computer, or VR headset. I think this option makes it more appealing to the older fan base. It’s also kid friendly for parents who want to play these games with their kids.

A Final Note

What’s next? Roblox just announced earnings on 7/31/25. Even though they missed on the bottom line, the stock still moved up and made a new ATH. This shows support from their stock holders. The following week showed the smooth growth we’re used to, even through the bad news in the political world with tariffs. Not a lot, but compared to the rest of the market, any green is still good. Look to guidance to see where RBLX stands on profitability. RBLX might be safe bet to hold onto to see where the company can get to.