JMIA just broke a key level

Feature Story

Technical Analysis

You probably haven’t heard of this company before but I think its about time you start paying attention to its chart. Today (7/21/25) JMIA broke a key level of $4.72 and then tested a YTD high of of $5.09 before getting rejected back down to $4.82 at the time of writing this article. Why is this important? Take a look at this hourly chart below.

As you an see, JMIA has been trading in this upward trend for the last three months. A few times, it went below the support line but was able to push strongly past it in the beginning of July. After getting rejected by the resistance line of about the $4.70 range, there began a bit of consolidation between $4.10 and $4.80. This you can see in the hourly chart below, zoomed in on the last month.

So what key level did JMIA just break? Take a look at this last chart below. My key level here is $4.71. JMIA opened today at $4.72 and tested above $5. What we are hoping to see for another breakout would be if JMIA can close above $4.71 (preferably above $4.80) to keep consolidation in a new higher range than it did last week. If that happens, my price target would be $5 and if past that, $5.15. If JMIA can’t hold this price above the $4.72 range, than I’d like to see support back at the $4.55 level.

A Final Note

Overall JMIA has been following technical trends very well since around the $2 level. It appears some of this breakout might be due to chatter of Jumia Technologies receiving acquisition interested from Axian Telecom (Source: MT Newswires). JMIA may be something to keep an eye onto for a strong pop if this is accurate information. Just be cautious, this news is already out there which means if there is no confirmation in the near future, JMIA could see a sell off.