Following the technicals of SOFI

SoFi Technologies, Inc

July 10, 2025

About SOFI

SoFi Technologies, Inc. is a financial service platform, which engages in the provision of student loan refinancing options to the private student loan market. It operates through the following segments: Lending, Technology Platform, and Financial Services. The Lending segment offers personal loans, student loans, home loan products, and related servicing activities. The Technology Platform segment focuses on technology products and solutions revenue. The Financial Services segment includes the SoFi Money product, SoFi Invest product, SoFi Credit Card product, SoFi Relay personal finance management product, and other financial services such as lead generation and content for other financial services institutions. The company was founded in 2011 and is headquartered in San Francisco, CA.

Feature Story

Technical Analysis

While digging into multiple charts, I came across SOFI and had to share it. I write these articles in hopes that beginners are able to understand what I’m saying but also so that experienced traders can use them as an extra resource while doing their own research.

Take a look at the SOFI daily chart above. If you’re experienced in reading charts I’m sure you see it and if you’re not that’s ok I’m going to tell you. This was a really good example of a “Cup & Handle” movement. Here’s a definition,

“The "cup and handle" is a bullish continuation chart pattern that resembles a cup and handle on a price chart, indicating a potential upward price movement. It's characterized by a rounded, "U"-shaped "cup" followed by a smaller, downward-sloping "handle" before a breakout occurs. This pattern suggests that a stock is consolidating after an upward move and is likely to continue its advance.”

Now, here is what it looks like.

SOFI is in a great spot to move upwards as long as the fundamentals are there to support it. The top of the “cup” is our new support level in which should this movement up fail, we hope it won’t dip below that $18.80 range. The last time SOFI was at this level was back in 2021. My next resistance level for SOFI would be about $21.

A Final Note

So what am I looking for now? I’m not looking for a parabolic move upward. I want to see consistency above $19 to help support this level. A buy in at this range would be a little risky but if it can hold, this might be the next ground floor to buy in on. As always, technology companies can be volatile. More tariffs were announced yesterday by the Trump administration on Japan which is where we get a good amount of our chips from. Aug 1 seems to be the new deadline for this but its already changed at least once, so it could change again.

“Never financial advice, just a thought.”

-Bremcakes

Until next time,

Quiet design. Loud impact.